Move Better Studio

Move Better Studio is a fitness and personal training studio based in Malta. My task was to come up with the logo design and brand identity.

The brief was to make the logo modern and simple whilst still representing the core brand values. This included movement, joy and a holistic approach to fitness.

The blue and green colours used in the main logo was chosen as they are associated with health, trust, wellness and stability. In order to represent the movement in the logo, I chose a rounded sans-serif typeface. Also, the rounded kettle bell shape and the movement of the person in the middle displays the joy that a customer can feel during exercise. The triangle aspect represents the holistic approach as it has three corners representing the mind, body and spirit. The feedback from the client was very positive.

“You were a joy to work with, taking my thoughts and concepts and bringing them to life!”

PROJECT

Brand Identity

CLIENT

Move Better Studio

CATEGORY

Logo Design, Branding, Print